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Philip Forrest FCIM, ACII, Chartered Marketer

Phillip Forest was previously Chairman of Aegis Marketing a multi million dollar agency he established in 1989 and sold to The Carlson Marketing Group in 1998 where he also became Managing Director of Carlson Loyalty. His work experience includes periods in the UK, USA and The Middle East.

A specialist in the design and operation of programmes which improve the performance of Brand, People and the Processes and information with which they work. He is widely acknowledged as an international expert in these vital areas of organisational effectiveness, particularly in the applied fields of sales, service and stakeholder relationship management. More recently he has become involved in assisting his clients with internet strategy.

The author of “Sold On Service” the first European publication on service quality he has also a widely published range of models on culture management, brand values and relationship management. He is also an internationally acknowledged speaker on these topics. He has also published four white papers on his findings of the success factors among the finalists in the National Business Awards.

He has designed and operated major strategic all employee programmes for national and international blue chip corporations like

Barclays Bank
National Westminster Bank
CGU Life Assurance
Jaguar Cars
Honda Cars
Hewlett Packard
The Department Of Employment (UK Government)

A successful business man in his own right he has a reputation for producing practical solutions that remain anchored to the central strategic intent of the business and never lose sight of the commercial imperative that provides the underlying strength of every organisation.
Speech topics

1.Company Culture and Values
What it is
How it works
How to develop it
Models for managing it
How to measure it
How to make it work for you

2. Customer Service
Why do it
Key components
Models for managing it
What to Measure
How to measure
What to do with the results
Cost /Benefits

3. Managing Change
What predicts change is needed
Why people love change
How to forecast reaction
Models for managing it

4. National Business Awards White Paper Topics
The Observed Characteristics of Successful Businesses
The Barriers To Success and How They Are Overcome
Entrepreneurs and How They Succeed.
Health & Safety – More Than Compliance: A Positive Commercial Benefit

5. Other
Restoring Derelict Antique Furniture

Philip Forrest FCIM, ACII, Chartered Marketer
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